The Winning Advantage

The 2014 National Retailer Conference: The Winning Advantage is a trade show held every four years by Imperial Oil/Esso. Vendors in the convenience retailing industries gather at various venues where they learn about new technologies and take advantage of unique supplier deals.

Over the course of a year, I developed the support materials for this event. While the logo was designed in-house at Esso, I applied it to the registration website and over 100 printed material.

My role was to design a very simple to use website that would display on all web browsers. Working closely with my web developer, we created a web site that I easy to use and friendly to an audience demographic with minimal internet knowledge.